The Samsung S90F has quickly become one of the most talked about OLED TVs on the market. It blends QD OLED brilliance with smart AI features and a price that feels surprisingly fair for what you get.
If you want a premium picture without paying flagship money, this 2025 release keeps showing up on every shortlist in 2026.
This review breaks down everything you need to know before you spend your money. We will look at the picture, sound, gaming, smart features, design, and the small flaws too. By the end, you will know if the S90F fits your living room or if a different OLED suits you better.
In a Nutshell
- The Samsung S90F uses a QD OLED panel on most sizes (55, 65, 77 inches) which gives richer color volume and brighter highlights than standard WOLED screens.
- Gamers get a 144Hz refresh rate, AMD FreeSync Premium Pro, full HDMI 2.1 bandwidth, and ultra low input lag for crisp PS5, Xbox, and PC play.
- The new NQ4 AI Gen3 processor drives 128 neural networks for sharper upscaling, smarter motion handling, and AI based sound tuning.
- It still lacks Dolby Vision support, which is the biggest missing feature compared to LG and Sony rivals.
- Tizen OS, Samsung Gaming Hub, hands free Bixby, and Alexa built in make daily use simple.
- Pricing in 2026 makes it a strong mid range OLED pick, with the 65 inch often dropping near 1,299 dollars during sales.
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The Samsung S90F is the 2025 follow up to the popular S90D, and it carries forward into 2026 as one of Samsung’s best value OLEDs. It comes in 42, 48, 55, 65, 77, and 83 inch sizes, so most rooms have an option. The 55, 65, and 77 inch versions use a QD OLED panel, while the 42, 48, and 83 inch versions use a WOLED panel.
The TV runs Tizen OS with Samsung Vision AI features. You get Samsung Gaming Hub, free Samsung TV Plus channels, and built in voice control. The remote is the slim solar charging SolarCell unit, which means no more disposable batteries.
You also get a sleek LaserSlim profile, an attached central stand, and four HDMI 2.1 ports. For a TV that sits below the flagship S95F, the spec sheet is impressive and well rounded for everyday viewers.
Design and Build Quality
The S90F looks clean and modern from every angle. The bezels are very thin, which lets the picture grab all the attention. Samsung kept the LaserSlim panel on the upper half so wall mounting looks elegant.
The bottom half holds the speakers, ports, and the NQ4 processor. The TV ships with a sturdy central pedestal stand, so you do not need a wide table to set it up. Build quality feels premium with a metal back plate and tight panel gaps.
Cable management is basic but workable, with simple clips on the rear. Weight is reasonable for an OLED, so a single person can mount it with a partner helping. It feels like a flagship even though it sits one rung below the S95F.
If you care about how a TV looks when it is off, the S90F earns full marks. The matte rear and subtle Samsung logo keep things tasteful in any room.
Picture Quality and QD OLED Panel Performance
This is where the S90F really earns its price tag. The QD OLED panel on the 55, 65, and 77 inch models delivers bright, punchy highlights with infinite contrast. Black levels are perfect because every pixel turns off on its own.
Peak HDR brightness lands around 1,400 nits in a 10 percent window, which is a solid step up over the S90D. Colors look saturated without going cartoonish, and skin tones stay natural. Wide viewing angles mean off axis seats still see accurate color and contrast.
The NQ4 AI Gen3 processor handles upscaling well. Older 1080p content from cable boxes or DVDs looks cleaner and sharper than on most rival sets. Motion handling is smooth at 24fps movies and high frame rate sports.
One thing to note: the 42 and 48 inch models use WOLED panels, so they are slightly dimmer and less colorful than the larger QD OLED sizes. Pick the 55 inch or larger for the best picture.
HDR Support and Color Accuracy
The S90F supports HDR10, HDR10+, and HLG, but it skips Dolby Vision. That is the long running Samsung policy and it has not changed for 2026. For most streaming and gaming, you still get great HDR thanks to Samsung’s strong HDR10+ pipeline.
Out of the box, Filmmaker Mode gives you very accurate colors. Samsung tunes this preset close to industry standards, so you do not need a calibrator for most content. Color volume is excellent, especially in bright reds, magentas, and cyans where QD OLED shines.
The TV covers over 99 percent of DCI P3 color space. That number lines up with what flagship OLEDs deliver. Skin tones, sunsets, and nature documentaries all look lifelike without oversaturation.
If you watch a lot of Dolby Vision titles on Apple TV or Disney Plus, you will fall back to HDR10. You still get HDR, just not the dynamic per scene metadata that Dolby Vision adds. That is a small loss for most viewers but worth knowing.
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Gaming Features and Console Performance
Gamers will love the S90F. It has four HDMI 2.1 ports, all with full 48Gbps bandwidth. That means you can plug in a PS5, Xbox Series X, a PC, and a soundbar without compromise. Every port supports 4K at 120Hz and VRR.
For PC gamers, the S90F pushes 4K at 144Hz with AMD FreeSync Premium Pro. Input lag sits near 9 milliseconds in Game Mode, which is excellent for a 65 inch display. The OLED response time is essentially instant, so motion stays sharp during fast action.
Samsung Gaming Hub gives you cloud gaming through Xbox Game Pass, GeForce Now, and Luna without a console. You can use a Bluetooth controller and start playing in minutes.
HDR gaming looks stunning thanks to the bright QD OLED panel. Games like Cyberpunk 2077 and Forza Horizon 5 show off vivid colors and deep shadows. The Game Bar overlay gives quick access to FPS counters, aspect ratio settings, and minimap zoom.
Smart TV Platform and Tizen OS
Samsung’s Tizen OS runs the S90F. The 2026 update brings a refreshed home screen that puts your apps and recent content front and center. Navigation feels quicker than on past Samsung TVs thanks to the new processor.
All major streaming apps are here, including Netflix, Disney Plus, Max, Prime Video, Apple TV Plus, YouTube, and Hulu. Samsung TV Plus offers hundreds of free channels covering news, sports, and movies.
Samsung Vision AI adds smart features like Live Translate for foreign subtitles, AI Upscaling Pro, and an AI Energy Mode. The TV also acts as a SmartThings hub, so you can control smart bulbs, locks, and thermostats from the screen.
Voice control works through Bixby and Alexa, both built in. You can ask for shows, change inputs, or check the weather without picking up the remote. The SolarCell remote charges from indoor light, which is a small but welcome touch.
Sound Quality and Audio Features
The S90F has a 2.1 channel speaker system rated at 40 watts. It is louder and clearer than most slim TVs, with usable bass and crisp dialogue. Object Tracking Sound Lite moves audio across the screen to follow on screen action.
For movies, you get Dolby Atmos support over the built in speakers and over eARC. Voices stay clean during loud action scenes thanks to Samsung’s AI dialogue boost. Music playback is decent for casual listening, though it can sound thin at high volumes.
Q Symphony lets you pair the S90F with a compatible Samsung soundbar. The TV speakers and soundbar play together instead of muting, which creates a wider, fuller stage. It is a smart feature if you already own a Samsung soundbar.
For serious home theater fans, you will still want a separate sound system. A budget Atmos soundbar makes a big difference. Built in speakers are fine for news, sports, and casual streaming, but they cannot match dedicated audio gear.
Connectivity and Ports
The port selection is generous. You get four HDMI 2.1 ports, two USB ports, an optical audio out, an Ethernet jack, and a CI slot. All four HDMI ports support 4K at 144Hz, VRR, and ALLM, which is rare even at this price.
Wireless options include Wi Fi 5, Bluetooth 5.2, and Apple AirPlay 2. Mirroring from an iPhone or MacBook is quick and reliable. Android phones can cast through the SmartThings app or Miracast.
One HDMI port doubles as eARC for sending lossless audio to a soundbar or AV receiver. This handles Dolby Atmos and DTS HD without trouble. Setup is plug and play for most modern audio gear.
There is no built in tuner upgrade for ATSC 3.0 in the 2025 S90F, so over the air 4K broadcasts are not supported. Most buyers will not miss this, but cord cutters who care about NextGen TV should know upfront.
Samsung S90F vs S90D: Is It Worth Upgrading
If you already own the S90D, the upgrade is modest but real. The S90F is around 20 percent brighter in HDR highlights, which matters in bright rooms. The new NQ4 AI Gen3 processor handles upscaling and motion a bit better.
The S90F also pushes the refresh rate to 144Hz versus 120Hz on the S90D. That helps PC gamers more than console gamers. Vision AI features like Live Translate and a smarter home screen are S90F exclusive for now.
Picture quality differences are small but visible side by side. Average viewers in a normal room may not see a clear gap. If your S90D still works well, there is no rush to upgrade.
For new buyers, the S90F is the easy pick if the price gap is small. Pay a little more for the brighter panel, faster processor, and longer software support window. It is the better long term buy in 2026.
Pricing and Value in 2026
The Samsung S90F launched in 2025 at premium prices, but it has dropped sharply heading into 2026. The 65 inch model often sells for around 1,299 dollars during sales, down from 2,499 dollars at launch. The 55 inch dips near 1,099 dollars.
That pricing puts it right against the LG C5 and below the Sony Bravia 8 II. For a QD OLED panel with 144Hz gaming and AI features, the value is hard to beat. It feels like flagship picture quality at upper mid range pricing.
Bigger sizes like the 77 and 83 inch see similar percentage discounts during major sales events. Watch for Black Friday, Prime Day, and Super Bowl deals to grab the lowest prices. Samsung also runs trade in offers that knock another few hundred dollars off.
If your budget is tight, consider a refurbished or open box unit from Amazon Warehouse or Samsung’s outlet store. You can save 15 to 25 percent while still getting a full warranty.
Pros and Cons of the Samsung S90F
Every TV has trade offs, and the S90F is no exception. On the plus side, you get bright QD OLED picture quality, perfect blacks, excellent gaming features, four HDMI 2.1 ports, a sleek slim design, and a smart Tizen OS with strong app support.
The negatives are short but real. The S90F does not support Dolby Vision, which is a deal breaker for some film fans. Built in speakers are fine but not amazing, so you may want a soundbar. The 42, 48, and 83 inch models use WOLED panels rather than QD OLED, so picture varies by size.
Samsung’s Tizen OS shows occasional ads on the home screen, which annoys some users. You can limit them in settings, but they do not fully disappear. Long term burn in risk is also lower than older OLEDs but still worth considering for static logo heavy use.
Overall, the wins clearly outweigh the small drawbacks. For most buyers, this is one of the best OLED values available right now.
Who Should Buy the Samsung S90F
The S90F is a great fit for gamers and movie fans who want flagship picture quality without flagship pricing. If you own a PS5 or Xbox Series X, the 144Hz panel and HDMI 2.1 ports give you everything modern consoles can output.
It is also a smart pick for bright living rooms. The QD OLED panel pushes higher peak brightness than older OLEDs, so it stays watchable during the day. Sports fans will love the smooth motion and wide viewing angles for group watching.
Skip the S90F if you stream a lot of Dolby Vision content and care about that format. Go with the LG C5 instead. Also skip it if you want the absolute brightest OLED possible, in which case the S95F or Sony Bravia 8 II are better fits.
For most buyers in 2026, the S90F hits the sweet spot of price, picture, and features. It is the OLED I would pick if I were shopping around 1,300 dollars for a 65 inch.
Final Verdict on the Samsung S90F OLED 4K Smart TV
The Samsung S90F earns a strong recommendation for 2026. It delivers premium QD OLED picture quality, excellent gaming features, and a clean smart TV experience at a price that keeps falling. The only real miss is Dolby Vision support.
Compared to last year’s S90D, you get meaningful upgrades in brightness, processing, and refresh rate. Compared to the flagship S95F, you save a lot of money while losing only the matte glare free coating and a small bump in peak brightness. The value is excellent.
If you want a no compromise OLED that handles movies, sports, and gaming with ease, the S90F belongs on your shortlist. Pair it with a budget Atmos soundbar and you have a near flagship home theater for under 2,000 dollars total.
Bottom line: the Samsung S90F is one of the best OLED TVs you can buy in 2026 for the money. It earns a solid 9 out of 10 from us.
Frequently Asked Questions
Is the Samsung S90F a QD OLED TV?
Yes, but only on certain sizes. The 55, 65, and 77 inch models use QD OLED panels, while the 42, 48, and 83 inch models use WOLED panels. QD OLED gives brighter highlights and better color volume, so pick those sizes if picture quality is your top priority.
Does the Samsung S90F support Dolby Vision?
No. The S90F supports HDR10, HDR10+, and HLG, but not Dolby Vision. Samsung has never supported Dolby Vision on its TVs. Most streaming services that use Dolby Vision also include an HDR10 fallback, so you still get HDR, just without dynamic per scene metadata.
Is the Samsung S90F good for gaming?
Yes, the S90F is excellent for gaming. It has four HDMI 2.1 ports, a 144Hz refresh rate, AMD FreeSync Premium Pro, and very low input lag. PS5 and Xbox Series X owners will get smooth 4K 120Hz play, while PC gamers can push 4K at 144Hz.
What is the difference between the S90F and S95F?
The S95F is the flagship and adds a glare free matte screen coating, a brighter QD OLED panel, the One Connect Box, and a 165Hz refresh rate. The S90F drops those features but costs significantly less. Most buyers do not need the S95F upgrades.
How long will the Samsung S90F get software updates?
Samsung promises seven years of Tizen OS updates for 2025 OLED TVs. That means the S90F should receive new features and security patches through 2032. This is one of the longest support windows in the TV industry.
Does the Samsung S90F have burn in risk?
All OLED panels carry some burn in risk, but modern QD OLED panels are much more resistant than early models. Samsung includes pixel shift, logo dimming, and screen refresh tools to protect the panel. For normal mixed use, burn in is very unlikely within the warranty period.
What sizes does the Samsung S90F come in?
The S90F is sold in 42, 48, 55, 65, 77, and 83 inch sizes. The 55, 65, and 77 inch models use QD OLED panels for the best picture. The 42, 48, and 83 inch models use WOLED panels, which still look great but are slightly less bright and colorful.
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