Evry Jewels has taken social media by storm with their trendy affordable jewelry pieces and aggressive marketing campaigns. The brand promises high quality waterproof jewelry at budget friendly prices. Many shoppers wonder if this Canadian jewelry company is legitimate or just another online scam.
This comprehensive review examines Evry Jewels from every angle. We analyze customer reviews, business practices, legal issues, and product quality.
Our investigation reveals the truth about this controversial jewelry brand. You will learn everything needed to make an informed purchase decision.
Key Takeaways
- Legitimate Business: Evry Jewels is a real company founded by siblings Brittany and Jake Sigal in 2019, operating from Montreal, Canada with proper business registration
- Mixed Customer Reviews: The brand has a 3.9 out of 5 rating on Trustpilot with over 4,500 reviews, showing both satisfied customers and serious complaints about quality and customer service
- Legal Controversies: Evry Jewels faces multiple lawsuits for deceptive pricing practices, chemical safety violations, and trademark infringement with Chrome Hearts
- Poor BBB Rating: The company has an F rating with the Better Business Bureau due to failure to respond to customer complaints and lack of accreditation
- Quality Concerns: Many customers report jewelry tarnishing quickly, poor construction, and items breaking within weeks of purchase despite waterproof claims
Company Background and Founders
Evry Jewels was founded in 2019 by siblings Brittany and Jake Sigal in Montreal, Canada. The company markets itself as a fourth generation jewelry business with deep family roots in the industry. Brittany Sigal, now 24 years old, serves as the creative designer and social media face of the brand. Her brother Jake handles business operations and influencer partnerships.
The company started in their parents basement and has grown significantly through social media marketing. Brittany Sigal became popular on TikTok where she showcases jewelry pieces and engages with customers. This social media presence has been crucial to the brands rapid growth and popularity among Gen Z consumers.
According to company announcements, Evry Jewels achieved 200% growth in sales by 2023. The brand targets consumers seeking affordable trendy jewelry with sentimental value. Their business model focuses heavily on influencer collaborations and social media advertising to reach younger demographics.
The Sigal siblings claim their family has been in the jewelry business for generations. This heritage story is part of their marketing strategy to establish credibility and authenticity. However, the actual extent of their family jewelry background remains unclear from public information.
Business Model and Pricing Strategy
Evry Jewels operates as a direct to consumer online retailer specializing in affordable fashion jewelry. The company uses aggressive promotional tactics including constant sales, limited time offers, and percentage discounts. Most products are marketed as being permanently discounted from higher reference prices.
The brand offers free shipping on orders over $40 and promotes their jewelry as waterproof and tarnish resistant. Their product line includes rings, necklaces, bracelets, earrings, and accessories. Prices typically range from $15 to $150 for most items.
Promotional tactics include flash sales, bundle deals, mystery boxes, and social media exclusive discounts. The company frequently advertises limited time offers with phrases like “while supplies last” and “X% off sitewide.” However, investigations reveal these sales are often permanent rather than temporary.
The business model relies heavily on volume sales and impulse purchases driven by social media marketing. Customers are encouraged to buy multiple items through bundle discounts and free shipping thresholds. This strategy maximizes revenue per customer while maintaining low individual item prices.
Payment options include major credit cards, PayPal, and buy now pay later services. The company ships internationally but is based in Canada. Processing and shipping times vary depending on location and product availability.
Product Quality and Materials
Evry Jewels markets their jewelry as high quality, waterproof, and tarnish resistant. The company claims to use recycled metals including brass and stainless steel in their manufacturing process. They promote their products as eco friendly and sustainable alternatives to traditional jewelry.
However, customer experiences with product quality are mixed. Many reviewers report jewelry tarnishing, breaking, or showing wear within weeks of purchase. The waterproof claims are disputed by numerous customers who experienced damage from water exposure.
Materials used include brass, stainless steel, and various metal alloys. The company does not typically use precious metals like gold or silver in their standard product lines. Items marketed as “gold” are usually gold plated or gold filled rather than solid gold.
Construction quality varies significantly across different product lines. Some customers receive durable pieces that last months while others report immediate quality issues upon delivery. The inconsistency in manufacturing standards is a recurring complaint in customer reviews.
The company offers a standard 30 day warranty on manufacturing defects. An extended one year warranty is available for additional purchase. However, many customers report difficulty obtaining warranty service or claim their issues are not covered under warranty terms.
Customer Reviews and Satisfaction
Customer reviews for Evry Jewels show significant polarization between satisfied customers and those with serious complaints. The brand maintains a 3.9 out of 5 rating on Trustpilot based on over 4,500 reviews, indicating mixed customer experiences.
Positive reviews typically mention attractive designs, affordable prices, fast shipping, and good customer service responsiveness. Many customers appreciate the trendy styles and ability to purchase multiple pieces within their budget. The packaging and presentation receive frequent praise from satisfied buyers.
Negative reviews focus on poor product quality, jewelry tarnishing quickly, items breaking after minimal use, and inadequate customer service. Many customers report receiving defective products or items that do not match the advertised quality standards.
Common complaints include pieces turning skin green, chains breaking, stones falling out, and jewelry losing color within days of purchase. Customers also report difficulty obtaining refunds or exchanges when problems occur.
The customer service response varies dramatically according to reviews. Some customers praise quick resolution of issues while others report being ignored or receiving inadequate solutions. The inconsistency in service quality contributes to the mixed review landscape.
Shipping and Return Policies
Evry Jewels offers free shipping on orders over $40 with standard delivery times varying by location. Domestic Canadian orders typically arrive within 5-10 business days while international shipping can take 2-3 weeks. The company uses various shipping carriers including Canada Post and third party logistics providers.
Return and exchange policies are restrictive compared to many online retailers. The company has faced criticism for making returns difficult and expensive for customers. Many reviewers report confusion about return procedures and requirements.
Current policy limitations include no returns or exchanges on certain items, restocking fees, and customers paying return shipping costs. The company reportedly changed their return policy to be more restrictive, causing frustration among customers who purchased under previous terms.
Tracking information is provided for most orders but customers report issues with tracking accuracy and delivery confirmations. Some packages are marked as delivered without actually arriving, leading to disputes between customers and the company.
International customers face additional complications with customs duties, longer shipping times, and more complex return procedures. The company does not always clearly communicate these international shipping challenges upfront.
Legal Issues and Controversies
Evry Jewels faces multiple serious lawsuits that raise questions about their business practices and product safety. These legal challenges represent the most significant threat to the company’s reputation and legitimacy.
Deceptive pricing lawsuits filed by Dovel & Luner law firm accuse Evry Jewels of using false reference prices to create artificial discount illusions. The company allegedly advertises items as being on sale when they were never sold at the higher reference price.
Chemical safety violations involve allegations that Evry Jewels products contain harmful chemicals without proper consumer warnings. The Center for Advanced Public Awareness issued legal notice claiming certain products contain cancer linked chemicals in violation of California Proposition 65.
Trademark infringement claims from luxury brand Chrome Hearts allege that Evry Jewels copied protected designs and branding elements. This lawsuit could result in significant financial damages and force product changes.
These legal issues demonstrate serious regulatory compliance problems that legitimate businesses should avoid. The combination of consumer protection violations, safety concerns, and intellectual property disputes creates substantial legal and financial risks for the company.
Better Business Bureau Rating
Evry Jewels has an F rating from the Better Business Bureau, representing the lowest possible grade. This rating results from the company’s failure to respond to customer complaints and lack of BBB accreditation.
The BBB profile shows multiple unresolved customer complaints involving shipping issues, product quality problems, and inadequate customer service. The company has not sought BBB accreditation, which requires meeting specific business standards and paying annual fees.
Reasons for the F rating include failure to respond to complaints filed against the business and the relatively short operating history. BBB ratings consider complaint resolution, business practices, and transparency in customer communications.
Customer complaints filed with BBB typically involve undelivered orders, defective products, and refund disputes. The company’s lack of response to these official complaints contributes to their poor rating and damages their credibility.
The BBB rating serves as an important warning signal for potential customers. Legitimate businesses typically maintain BBB accreditation and respond professionally to customer complaints through official channels.
Comparison with Competitors
Evry Jewels competes in the affordable fashion jewelry market alongside brands like Pandora, Mejuri, and other social media driven retailers. The company’s pricing strategy positions them at the lower end of the market with emphasis on trendy designs over premium materials.
Compared to established jewelry brands, Evry Jewels offers significantly lower prices but with corresponding quality trade offs. Traditional jewelry retailers typically provide better materials, craftsmanship, and customer service but at higher price points.
Social media marketing gives Evry Jewels advantages in reaching younger consumers who prioritize trendy styles and affordability over long term durability. However, established brands offer better warranties, return policies, and product consistency.
Quality comparisons generally favor traditional jewelry retailers and higher end fashion jewelry brands. Evry Jewels’ waterproof and tarnish resistant claims do not consistently match competitor performance in real world testing.
Customer service standards vary significantly between Evry Jewels and established competitors. Traditional retailers typically provide more comprehensive support, easier returns, and professional complaint resolution processes.
Red Flags and Warning Signs
Several concerning patterns emerge from analyzing Evry Jewels business practices and customer feedback. These red flags should alert potential customers to exercise caution when considering purchases.
Permanent sale pricing creates artificial urgency and discount illusions that may violate consumer protection laws. The company’s heavy reliance on promotional tactics suggests unsustainable business practices.
Inconsistent product quality reported by customers indicates manufacturing and quality control problems. Legitimate businesses maintain consistent standards across their product lines.
Poor complaint resolution demonstrated by the F rating from Better Business Bureau suggests inadequate customer service infrastructure. Reputable companies prioritize customer satisfaction and professional complaint handling.
Legal challenges involving deceptive practices, safety violations, and trademark infringement represent serious regulatory compliance failures. These issues indicate systemic problems rather than isolated incidents.
Restrictive return policies combined with quality issues create financial risks for customers. Legitimate retailers typically offer reasonable return terms and stand behind their products.
Customer Service Experience
Customer service quality at Evry Jewels shows extreme inconsistency based on customer reviews and complaints. Some customers report excellent service while others describe completely inadequate support.
Positive service experiences include quick email responses, helpful problem resolution, and friendly communication. Some customers praise the company for replacing defective items and providing satisfactory solutions to their concerns.
Negative service experiences involve ignored emails, delayed responses, unhelpful representatives, and refusal to honor warranty claims. Many customers report being unable to reach customer service or receiving inadequate responses to their problems.
Communication channels include email support and social media messaging. The company does not appear to offer phone support, which limits customer service options during urgent situations.
Response times vary dramatically from immediate replies to weeks of silence. The inconsistency in response times contributes to customer frustration and damages the company’s reputation.
Issue resolution depends heavily on the specific representative and circumstances. Some customers receive full refunds while others with similar problems are denied assistance.
Pros and Cons Summary
Advantages of Evry Jewels include trendy affordable designs, active social media presence, wide product selection, frequent sales and promotions, and some positive customer experiences with quality and service.
Trendy designs appeal to younger consumers seeking fashionable jewelry that matches current style trends. The company effectively identifies and produces popular designs quickly.
Affordable pricing makes jewelry accessible to budget conscious shoppers who cannot afford traditional jewelry store prices. The low costs allow customers to purchase multiple pieces and experiment with different styles.
Disadvantages include inconsistent product quality, legal controversies, poor BBB rating, restrictive return policies, and significant customer service problems.
Quality issues represent the most serious concern with numerous reports of jewelry tarnishing, breaking, or showing wear within weeks of purchase. The waterproof claims are disputed by many customer experiences.
Legal problems involving deceptive practices and safety violations raise questions about the company’s business ethics and regulatory compliance.
Final Verdict and Recommendations
Evry Jewels is technically legitimate as a registered business with real founders and actual products. However, the company faces serious questions about business practices, product quality, and customer service standards.
The legal controversies involving deceptive pricing, chemical safety, and trademark infringement represent significant red flags that potential customers should carefully consider.
Product quality concerns reported by numerous customers suggest inconsistent manufacturing standards and potentially misleading marketing claims about durability and waterproof properties.
Customer service issues combined with restrictive return policies create financial risks for purchasers who experience problems with their orders.
Recommendations for potential customers include thoroughly researching specific products, understanding return policies, keeping detailed purchase records, and considering alternatives from more established retailers.
Budget conscious shoppers might find some value in Evry Jewels products but should manage expectations about quality and longevity. The jewelry is best viewed as temporary fashion accessories rather than lasting investments.
Frequently Asked Questions
Is Evry Jewels a real company?
Yes, Evry Jewels is a legitimate registered business founded by siblings Brittany and Jake Sigal in Montreal, Canada in 2019.
Why does Evry Jewels have an F rating with BBB?
The F rating results from failure to respond to customer complaints and lack of BBB accreditation.
Is Evry Jewels jewelry really waterproof?
Many customers report their jewelry tarnishing or showing damage despite waterproof claims, indicating inconsistent product quality.
Can I return items to Evry Jewels?
The company has restrictive return policies with no returns on certain items and customers paying return shipping costs.
What are the legal issues with Evry Jewels?
The company faces lawsuits for deceptive pricing, chemical safety violations, and trademark infringement with Chrome Hearts.
How long does Evry Jewels shipping take?
Domestic Canadian orders typically arrive within 5-10 business days while international shipping takes 2-3 weeks.
Does Evry Jewels use real gold?
Most products use gold plating or gold filled materials rather than solid gold, despite marketing that may suggest otherwise.
Is Evry Jewels customer service helpful?
Customer service quality varies dramatically with some customers receiving excellent help while others report being ignored completely.
